TL Design System
Figma
Wireframing
HTML
CSS
Logo Design
Brand Identity
Project Role: UX & Visual Designer
Date: September-November 2025
⇝ What was my design goal?
Revisit
my roots in design by creating a new company logo.
Focus
on brand identity, simulating potential real-world business contexts.
Understand
the cross-functional process between design and development.
Revisit
my roots in design by creating a new company logo.
Focus
on brand identity, simulating potential real-world business contexts.
Understand
the cross-functional process between design and development.
⇝ What did I learn from this project?
This project strengthened my understanding of being intentional in design. There should always be purpose when designing an element, whether it be to convey business values or to provide inclusivity. Additionally, I learned to balance business goals with user goals by creating page designs that were accessible while expressing Tita Lorli's values of family, care, and nostalgia.