01/05
01/05
01/05
UX Research
Product Strategy
E-Commerce
B2B
Mobile Design
QuillKits conceptualizes an influencer storefront program designed to help Quill connect with a younger B2B audience as its traditional customer base ages. As my first B2B design project, I explored how UX intersects with e-commerce and cross-functional business needs to create a solution for a new generation of workplace buyers.
02/05
02/05
02/05
Information Architecture
Card Sorts
Tree Testing
Competitive Audits
Heuristic Analysis
Baymard
A research-driven redesign of Quill's e-commerce navigation menus to make product discovery easier and more intuitive across mobile and desktop devices. Though competitive research and user testing, I reorganized Quill's menu structure and validated a new navigation system that resulted in improved product-finding success.
03/05
03/05
03/05
User Research
Tree Testing
Card Sorts
Content Auditing
Mobile Design
Wireframing
This project reimagines the Northwestern Medicine website with a focus on navigation, findability, and patient confidence. Through user research, our team uncovered key friction points in the site's navigation, then translated these insights into a streamlined information architecture. The final redesign prioritizes clarity, accessibility, and ease within a complex, content-heavy healthcare system.
04/05
04/05
04/05
Figma
Wireframing
HTML
CSS
Logo Design
Brand Identity
A comprehensive design system that brings a beloved local Filipino bakery’s brand to life through a cohesive, scalable UI foundation. This project aligns visual identity, accessibility, and component-driven design to optimize build speed while preserving brand integrity across digital touchpoints.
05/05
05/05
05/05
Figma
Wireframing
Prototyping
Agile Method
Usability Testing
Iterative Design
Nibble is a fast, intuitive mobile food-discovery app designed to simplify how users find and choose what to eat. Built in Figma using the Agile prototyping method, this project focuses on task clarity, intuitive navigation, and fast decision-making across key user flows.