Figma
Wireframing
HTML
CSS
Logo Design
Brand Identity
A comprehensive design system that brings a beloved local Filipino bakery’s brand to life through a cohesive, scalable UI foundation. This project aligns visual identity, accessibility, and component-driven design to optimize build speed while preserving brand integrity across digital touchpoints.
User Research
Tree Testing
Card Sorts
Content Auditing
Mobile Design
Wireframing
This project reimagines the Northwestern Medicine website with a focus on navigation, findability, and patient confidence. Through user research, our team uncovered key friction points in the site's navigation, then translated these insights into a streamlined information architecture. The final redesign prioritizes clarity, accessibility, and ease within a complex, content-heavy healthcare system.
Figma
Wireframing
Prototyping
Agile Method
Usability Testing
Iterative Design
Nibble is a fast, intuitive mobile food-discovery app designed to simplify how users find and choose what to eat. Built in Figma using the Agile prototyping method, this project focuses on task clarity, intuitive navigation, and fast decision-making across key user flows.
User Research
Atlas.ti
Contextual Inquiry
User Interviews
Inductive Coding
Affinity Mapping
Persona Creation
Meal Planners is a research-driven UX project that investigates how users plan, organize, and make decisions around meals. I led a four-person team in conducting contextual observations and interviews to uncover behavioral patterns, motivations, and recurring pain points. Through affinity mapping, inductive coding, and persona spectrums, we synthesized 50+ data points into three key themes and three actionable design recommendations for future product solutions.
Figma
User Research
Contextual Inquiry
User Interviews
Wireframing
Prototyping
Usability Testing
Reverb explores a UX-driven redesign of the in-store music retail experience with a focus on self-service, accessibility, and efficiency. Through contextual research and usability testing, our team created a system that supports confident purchasing, reduces friction with staff, and improves product navigation.